Customers don’t have to visit your website to access information about your restaurant - they interact and learn about your business in a jiffy by using the Google platform. This helps develop trust through the ease of use & credibility by being available in Google.
You gain an advantage when you have one organized account for all business information for your customers. There are plenty of restaurants that have still not claimed their GMB listing.
Google has established partnerships with third-party booking platforms to allow customers to book a table online easily without having to go to the platform’s website or the restaurant’s website.
GMB gives page owners the ability to quickly review analytics, which is not public on other platforms like Google Analytics. Analytics include phone calls, business directions, and customers that visited the website.
As we explain in the ebook, customers can leave reviews within the Google My Business platform. You can also respond to these reviews and you should as much as possible. This showcases to potential new customers that you are active and attentive to customer input.